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Frisbee is an Italian TV channel marketed towards kid boys and owned by Discovery Communications. It branding is "Channel of Heroes".
Frisbee was launched by Switchover Media in June 2010.
Most of the channel’s programming were acquired from Disney’s library such that for the first few years, the channel would not need to acquire any new programming. Frisbee’s top drawing programs for the first few months were Transformers, Spider-Man, Megaman and Sonic.